La Plaza is a project I developed with Eduardo Cespedes and Sergio Zeballos at the Jerde Partnership in Venice, Ca.

It is a 10,000 m2 retail center with a 4,400 m2 Multiplex cinema located on the Southern end of Ensenada in Baja California, Mexico. It consists of an outdoor retail street and a centralized Plaza with easy parking accessible through the front and back of the property.

The project’s strategy is to capitalize on the pedestrian flow already existing in the area while proposing a destination for anyone approaching the site by car.

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